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Sample
Letter to Princess - Use this as a guide.
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Dean
Brown
Princess Cruises
24844 Avenue
Rockefeller Santa Clarita, CA 91355
June 6, 2003
Dear Sir,
It
is with sincere concern and disappointment that I contact
you today. I have been a customer of Carnival Cruises in
the past, but will not continue to patronize your company
in the future if current actions are continued. I am specifically
referring to your new relationship with the Miami Seaquarium.
Many
South Florida residents and tourists enjoy this local attraction,
but do so out of ignorance and apathy. Those who are aware
of animal behavior and psychology, particularly of cetaceans
(whales, porpoises and dolphins) deem captivity to be offensive,
exploitative and cruel. Lolita, the oldest Orca in captivity,
has resided in one of the world's smallest tanks at the
Miami Seaquarium for over 33 years. In your promotional
advertisements your company states that "the Miami
Seaquarium -- South Florida's most popular tourist attraction
[is a] a champion for the appreciation of marine life…"
Nothing could be further from the truth.
The
Miami Seaquarium's "education" about marine life
is actually a stark lesson to their patrons that they believe
that humans have the right to capture, confine and neglect
highly intelligent, profoundly sensitive beings for entertainment
purposes. Whaling (including capture for entertainment)
has been banned internationally, and only Japan and Norway
persist in this activity; the world has spoken in regard
to how we should treat whales specifically. Companies such
as the Miami Seaquarium rely on base curiosity and ignorance
in order to make money from their prized "cash cow".
For most of her life, Lolita has been in a perpetual state
of sensory deprivation and social purgatory.
To
team with such a callous and disrespectful company tells
me several things about your company: One, you either did
not do the necessary due diligence before entering into
a relationship with them, or you ignored the high amount
of controversy surrounding the Seaquarium. Two, business
is so bad as a result of the poor economy that your company
will go to great lengths (and compromises) to keep revenues
up. I sincerely understand the financial pressures your
company must be facing. What I do not understand, however,
is why a company with a solid reputation of providing a
quality leisure experience such as yours would enter into
such a risky relationship. This was simply a poor business
decision.
If
you wish to continue to keep my business and the thousands
of local animal lovers who care about Lolita's plight, you
must cancel this contract with the Miami Seaquarium. If
you do not, I can guarantee that your company will get caught
up in the controversy and near constant demonstrations and
media coverage that this horrible atrocity in South Florida
has attracted. If you wish to continue with this PR gamble,
you will soon learn that not all media attention is good
for business. In some cases, it can be devastating.
I
hope you regard my words as sincere and thoughtful, and
I hope you seriously look into the fact that you are participating
with a company that is in violation of both State and Federal
Anti-cruelty laws.
Sincerely,
'Your
Name'
